|Lost Values is an ethical design group, which aims to promote some of the important aspects of life and design which are being forgotten in the quest for faster and more convenient products.
The company was launched by Distance Lab researcher Elena Corchero in 2008 and offers several products that were developed as research projects during her time at the Lab, including variations on the items from the Solar Vintage collection, as well as the Loopins educational electronic craft kits.
Lost Values is interested in near-forgotten things - in traditions and rich, cultural expressions. But they are also fascinated with technology, and strive to uncover new and sensitive ways to integrate it into everyday life: to allow such cultural expressions to remain relevant and contemporary, but still steeped in culture and tradition.
Lost Values hopes to develop products which are meaningful, which will be treasured and cared for, and never discarded or simply consumed. The company considers it to be as much a question of sustainablity as it is of design.
The company strives to be environmentally conscious in its work, but it also observes that many of the lost values which it hopes to recapture, are best acheived by sustainable means. For example, the company makes all of their main pieces to order, so craft and personalisation are made possible, but in doing so the company can also cut down on waste and consumption.
Lost Values is at home in the Scottish Highlands but they will also have a base in London. The company has a core design team headed by Elena Corchero, but it also welcomes guest designers and anyone who can help them to achieve their goals.
The company operates an online boutique at: www.lostvalues.com